Avon | This is Boss Life
The direct-selling company's sales representative base was in decline. This new generation of millenial women viewed the brand as dated. The iconic makeup brand needed a makeover. So we gave them a movement. We encouraged women to take back their independence and become their own bosses. This is Boss Life.
Role:
Art Director
Press:
Digiday | Creativity | USA Today
Awards:
2018 Bronze Effie Winner
"This is Boss Life" :60
Print
Here we highlighted real Avon representatives around the country who were living the Boss Life.
CD: Meredith Schwinder
CW: Natalia Davila
Jr. Designer: Missy Quick
Agency: Terri & Sandy
Director: MJ Delaney