Avon | This is Boss Life
The direct-selling company's sales representative base was in decline. This new generation of millenial women viewed the brand as dated. The iconic makeup brand needed a makeover. So we gave them a movement. We encouraged women to take back their independence and become their own bosses. This is Boss Life.
Role:
Art Director
Press:
Digiday | Creativity | USA Today
Awards:
2018 Bronze Effie Winner
"This is Boss Life" :60
Print
Here we highlighted real Avon representatives around the country who were living the Boss Life.
Social
We rebranded the Avon representatives as Beauty Bosses and introduced the new title with fun social posts.
We created custom photo filters so our Beauty Bosses could brand their profile pics across their social media platforms.
CD: Meredith Schwinder
CW: Natalia Davila
Jr. Designer: Missy Quick
Agency: Terri & Sandy
Director: MJ Delaney